Founded in Guangzhou in 1994 as Meijiale (Qingyuan) EP & New Materials Co.,Ltd. the company relocated to Qingyuan, Guangdong in 2004 to better meet customer needs, giving rise to a large-scale technology-innovative polymer materials enterprise integrating R&D, production, and sales. With branch offices established in Sichuan, Fujian, and other regions, the company has developed an annual production capacity of 70,000 tons of surface resins and finishing agents for leather, positioning it as a leader in the synthetic leather surface treatment agent segment. Renamed Qingyuan Meijiale Eco-New Materials Co., Ltd. in 2016, the company has since diversified its product portfolio to serve various industries.

Meijiale possesses eight core technologies and maintains a technical advantage in PVC, PU, and other leather sectors. The company has successfully developed eco-friendly product lines including solvent-free synthetic leather, ultra-fiber leather products, water-based formulations, and benzene-free alternatives, achieving significant breakthroughs in practical applications. Through sustained industry-academia-research collaboration with Sun Yat-sen University, Beijing University of Chemical Technology, South China University of Technology and other leading institutions, Meijiale has established joint R&D centers and industrialization bases. These partnerships have actively enhanced the company's independent innovation capabilities while facilitating the transformation of academic research into commercial applications. With consistent investment in R&D, Meijiale has obtained nearly 80 invention patents and earned numerous honors including "Provincial-Level Enterprise Technology Center," "Guangdong Postdoctoral Innovation Practice Base," and "National High-Tech Enterprise" certifications.

Meijiale operates a 17,000 m² large-scale standardized factory building and warehouse, equipped with PVC and PU production workshops, a quality inspection center, a pilot laboratory, wastewater treatment facilities, and more. The entire process—from raw material testing and manufacturing to finished product inspection—is strictly controlled. The company’s main products cover nine major categories: leather surface finishing agents, PU resins, eco-friendly coatings, PU shoe adhesives, paper adhesives, electronic adhesives, water-based gravure inks, soft-touch matte oils, and specialty additives. Meijiale has developed new products with features such as stain resistance, scratch resistance, high-temperature tolerance, and sound absorption, while maintaining excellent appearance and quality that effectively extend service life. These products are widely used in furniture, apparel, footwear, luggage, automotive interiors, food packaging, electronics, and other fields. Each product reflects the exceptional quality brought by diverse solutions, meeting the varied needs of different consumers.

Meijiale has always adhered to the customer-centric service principle and the innovation-driven development philosophy, providing the market with highly competitive, high-performance, and stable green products that are environmentally friendly. For three decades, the Meijiale team has remained true to its original aspirations, working tirelessly on the front lines and practicing eco-friendly initiatives as they strive to become a top-tier leader in China's leather chemical industry.